Profile by Sanford: Weight Loss that Stays Off

Never in our history has there been more of an emphasis on self-care. The buzzword is making its rounds in all forms of media as we devote more time to taking care of ourselves and seeking optimum health. Profile by Sanford has entered the market to provide a weight loss and health strategy that is unique, successful, and the embodiment of self-care.

Combining individualized programs with one-on-one health coaching, the company serves clients of all ages and stages of life. Whether you are pre- or post- surgery or pregnancy, overcoming health problems, dealing with aging, or simply do not like what you see in the mirror, Profile by Sanford will assess your current physical condition and goals and customize a plan to get you where you want to be.

Kimberly Johnson, Director of Sales and Marketing, explained, “We get to know our clients’ medical history and provide a DNA test that identifies their unique Amy1 genes to see how their body processes carbs. As we transition our clients into whole foods, we then know what foods will work for continued weight loss.”

Another key component of the program is something you won’t find at traditional weight loss centers. Johnson continued, “We have one-on-one health coaching that creates success and sustainability for our program. The coaches don’t just focus on weight loss efforts and the journey; they also provide therapy, as weight is an emotional issue for everyone. And it works! Studies show clients who attend 20 coaching sessions or more have the greatest success.”

Both the coaching and the weight loss plan are backed by a hospital system staffed by physicians and dieticians, so on top of being individualized, all meal plans are intentional and well-researched. This solid educational piece is unlike what you might find in mass weight loss centers that offer groups of clients a blanket approach. The Profile process helps to create behaviors tailored to each client and make him or her much less likely to regain lost weight over time.

Being supported by a hospital system lends credence to this company and was one reason owner Randy Pace jumped in to the franchise. He had spent his entire career – 35 years – in technology sales and marketing. “One day I woke up stressed from work,” he said, “and wondered what it was all for. This led me down a path to wanting to be more of a servant to the community and find ways in which I could help people.” It began with volunteer work after Harvey hit his and many others’ homes in Rockport.  Through Spring Creek United Methodist Church, he put together a group called Act Now for Rockport to help 17 uninsured families rebuild their homes.

“After Harvey, I began searching for opportunities to foster this same passion and funnel it into a career. I was drawn to Profile by Sanders’ motto: changing lives one relationship at a time. That’s exactly what I wanted to do.” The result, he feels, was divinely inspired.  “The territory I really wanted suddenly became available; my niece, Brianna, had just earned her degree in Community Health and was ready to come on board as Manager; and then there was this…” Pace paused as he remembered the moment it all came together. “Profile by Sanford is a division of Sanford Health, a huge hospital system named after Denny Sanford. Denny also woke up one day and decided to do something different. He was a billionaire who wished to ‘aspire to inspire before he expires.’ These were exactly my thoughts and I knew then it was a perfect fit.”

Since then, Pace and his team have confirmed that their model works. They ask clients to commit to at least a 3-month program that includes weekly, 30-minute, private coaching sessions. Clients are given a scale so they can weigh in the privacy of their own home, and the results are sent electronically to their coaches for review. The results?

Chance, a client who had tried everything to lose weight and continually met with failure, said,

“If I had found Profile earlier in my life, I wouldn’t have wasted so much time torturing my body. Before, being thin no matter what was my answer to happiness. But nothing compares to this newfound energy and feeling like myself again. The Profile coaches not only equipped me with knowledge and tools, but empowerment to make my own decisions that led to maintaining a healthy weight. It was so encouraging to have someone there to guide me on this journey.  For the first time since my thyroid diagnosis, I feel amazing! I can confidently say I am the happiest and healthiest I have EVER been.”

If you are a reader interested in a customized weight loss program, mention this ad for 20% off your first month. Visit for more information or to schedule an appointment.

Rebecca Deurlein
Rebecca Deurlein

Rebecca Deurlein is the author of Teenagers 101: What a top teacher wishes you knew about helping your kid succeed, and President of Teenager Success 101, a one-on-one academic coaching company dedicated to helping kids find success. She blogs and writes internationally, speaks to parents across the nation, and loves every minute of living in Sugar Land, TX. Find her on Amazon, Barnes & Noble, Huffington Post, or through her own blog A Teacher’s Guide to Understanding Teenagers. All can be accessed at